Traditional Marketing

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Traditional marketing includes print advertisements, such as newsletters, billboards, flyers and newspaper print ads. As well as, television spots, T.V. commercials, and radio spots advertising a business, product or service.

Every business wants to grow and develop a strong client base. Advertising or promoting a business is key to achieving this growth. While many have predicted the demise of traditional marketing and advertising, science has continued to prove them wrong.

Let's look at print advertising for example. Neuroscience has now proven that print ads make a better impression than digital ones. Numerous studies have indicated that on a brain-chemistry level, people process print content with greater engagement and focus, not to mention a deeper emotional response, than they do content viewed on a screen.

While digital content is scanned quickly, paper-based reading is slower and more deliberate, leading to greater rates of comprehension and recall. For advertisers, this means that traditional print media ads are more likely to make a lasting impression and, thus, lead to more sales.

Studies suggest that readers trust print more than any other medium. In fact, according to an October 2016 survey by MarketingSherpa, 82% of U.S. internet users trust print ads when making a purchase decision, more than any other medium.

Humans have become modern multitaskers. We check email while texting our friends while binge-watching our favorite TV shows. In other words, we rarely give digital content our full attention. Print content, on the other hand, allows us to really focus and engage. And, when it comes to getting our message across, you can’t beat full engagement.

“82% of U.S. internet users trust print ads when making a purchase decision, more than any other medium.”

While traditional advertising is difficult to accurately measure their success, that doesn't mean that television, radio, or print can't be highly effective. A small business only does itself harm when it doesn't thoroughly look at all the options available to promote their product or service.

The following are some forms of traditional marketing services we provide Phoenix valley small businesses...

  • Radio advertising
  • Television spots and commercials
  • Publication advertising
  • Sponsorships
  • Signs and Billboards
  • Newsletters
  • Direct Mail
  • Event, Product and Service Flyers
Effective advertising frequency in traditional marketing

TIP - Check out our blog post on Effective Frequency. Learn why short run campaigns are often a waste of your marketing dollars.

Contact Xposure CMD for a no-pressure evaluation and consultation of your traditional marketing opportunities.