One key part of being a great marketer is understanding how (and why) people think and act the way they do.
It’s much harder to create compelling marketing if you don’t know why it would be compelling to your audience in the first place.
This is where looking at your marketing activities through a psychological lens can help. If you understand some of the basic elements
of psychology -- and understand how those principles influence how people think, feel, and behave -- you can better connect with people,
influence their behavior, and hopefully, see better business results.
Effective small business marketing campaigns, materials, messages and advertising focus on the solutions to your audiences pain points;
and then, conveys the benefits of those solutions. You want your audience to identify with your message. For example, your content
should induce the ‘That’s me’ or ‘That’s my problem’ effect for your audience.
Most small business marketing messages and campaigns speak in terms of ‘features’ and ‘benefits’. Let
us tell you a little secret…when your message is nothing more than features and benefits, you rarely impress. Your target market
already has a preconceived notion of what it is you do or sell, so you need to scrap the features and grab their attention by identifying with their problems or needs.
By embracing this psychological approach over our 18+ years’, we have learned a very enlightening and consistent lesson that works for
a majority of small businesses and start-ups. People are inherently selfish – it’s our human nature. Your audience
doesn’t care what you do; all they care about is what they get from doing business with you, or buying your product or service.
“Your audience is profoundly uninterested in what you do or sell, but you have their full attention when your message is about what they
Embracing this simple and highly effective approach and applying it to identifying your ‘target markets’, and developing
your business’‘positioning’ and ‘packaging’, you will most certainly see an increase in brand awareness,
sales and profits.
Our marketing consulting services are largely built around this fundamental understanding of consumer behavior. Our consulting services
include, but are not limited to, the following…
- • Branding & Positioning
- • Strategies & Campaigns
- • Marketing Plans
- • Special events & presentations
- • Research & Analytics
- • Traditional and
- • Search Engine Optimization (we consult in-house teams or offer full service SEO)
- • Successful collaboration of tech, marketing and sales
- • Trade shows (We have worked with businesses from the United States, London to Dubai)
Here are some typical responsibilities we are contracted for...
- • Identify new opportunities to engage with existing and new clients
- • Evaluate existing marketing materials, social media and advertising, determining how successfully these target customers and generate
- • Shape company branding, the identity of a company and how well it resonates with the desired demographic (is it professional? unique?
- • Manage the brand if something happens to damage a company’s reputation – damage control so to speak
- • Maximize lifetime customer value by getting former customers to return more often, perhaps with new product or service opportunities
- • Improve client engagement through social media, creating innovative campaigns on various media that are integrated for optimal success
and managing interactions with customers
- • Coordinate content platforms such as website, blog and landing pages
- • Write content mindful of Search Engine Optimization keywords to generate organic search engine rankings
- • Manage email and social media marketing campaigns, online advertising, mobile and local marketing
- • Track and review analytics and conversions to benchmark success and achieve optimal results
Since every business has their own unique set of circumstances and needs, we recommend you submit a request for a free consultation to