There’s no one way to design, and that’s why there are several types of graphic design, each with their own area of specialization.
Though they often overlap, each type of graphic design requires a specific set of skills and design techniques. Many designers specialize
in a single type; however, at Xposure CMD, we specialize in all of the following types below.
VISUAL IDENTITY GRAPHIC DESIGN Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate
those intangible qualities through images, shapes and color.
Examples of our visual identity graphic design services…
MARKETING & ADVERTISING GRAPHIC DESIGN Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing
engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people
will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
We have excellent communication, problem-solving and time management skills. In addition to being proficient in several graphic
design, layout and presentation apps, we are also very familiar with production for print and online environments.
As marketing and advertising designers we work with company owners, directors, managers or marketing professionals to create assets
for marketing strategies.
Examples of our marketing graphic design services…
Postcards and flyers
Magazine and newspaper ads
Brochures (print and digital)
Email marketing templates
Standard flyers, club flyers, event flyers
Social media ads, banners and graphics
Banner and retargeting ads
Images for websites and blogs
USER INTERFACE GRAPHIC DESIGN A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces
to make them easy to use and provide a user-friendly experience.
A UI includes all of the things a user interacts with—but in the context of graphic design, UI design focuses on the user’s
visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI
designer’s job to balance aesthetic appeal with technical functionality.
We work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make
Examples of our user interface graphic design services…
PUBLICATION GRAPHIC DESIGN Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been
a print medium. Think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital
As graphic designers that specialize in publications, we work with editors and publishers to create layouts with carefully selected
typography and accompanying artwork, which includes photography, graphics and illustrations.
Examples of our publication graphic design services...
PACKAGING GRAPHIC DESIGN Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging
design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and
bag, every can, container, or canister is a chance tell the story of a brand.
As packaging designers we create concepts, develop mockups and create the print-ready files for a product. This requires expert
knowledge of print processes and a keen understanding of industrial design and manufacturing.
MOTION GRAPHIC DESIGN Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video
and other effects that are used in online media, television and film. The medium’s popularity has skyrocketed in recent years
as technology improved and video content became king.
Examples of our motion graphic design services…
Title sequences and end credits
LARGE FORMAT GRAPHIC DESIGN Designing and building large format graphics is a different animal than standard small format design.
Whether you’re designing graphics for a banner stand, a fabric exhibit, a rigid hanging sign or a billboard, large format graphics
are a unique breed. The typical rules and guidelines for designing standard graphics do not necessarily apply when preparing
files for large format printing.
Our large format graphic design services include...