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What is HTTPS and why security matters - blog post image

What is HTTPS and why security matters

HTTPS (Hypertext Transfer Protocol Secure) is a secure version of HyperText Transfer Protocol or HTTP for short. The 'S' stands for Secure. Today, it’s commonly recognized as showing a green padlock in the browser to indicate a secure connection. HTTPS provides users secure communications between their browser and a web server.

Why HTTPS matters to your small business

In a 2015 interview, Google Webmaster Trends Analyst Gary Illyes, said that when two web pages are otherwise equal, the search engine prefers HTTPS (Hypertext Transfer Protocol Secure) sites. A point I have been making long before this interview. Now in 2018, Google has publicly stated that SSL is now a ranking signal in Google’s search algorithm.

There are lots of reasons why you should consider switching your site from non-secure (http) to secure (https). Besides the potential boost in search rankings, there are other reasons why switching your site to the secure protocol is a smart business decision.

In October 2017, Google’s Chrome update version 62 began flagging websites and webpages that contain a form but don’t have a basic security feature called SSL. SSL, which stands for “Secure Sockets Layer,” is the standard technology that ensures all the data that passes between a web server and a browser – passwords, credit card information, and other personal data – stays private and ensures protection against hackers. However, most recently with their Chrome 68 version release, sites lacking SSL are now marked with the warning “Not Secure” in eye-catching red, right inside the URL bar:


While this change is meant to help protect users’ personal data, it’s also a big signal to businesses to ‘Sh*t or get off the pot’ when it comes to making their websites more secure.

What’s the impact on businesses?

With 47% of market share, Google’s change is undoubtedly going to be noticed by millions of people using the Chrome Browser. And, according to HubSpot Research, 82% of respondents to consumer survey said they would leave a site that is not secure.

That means that if your business’ website isn’t secured (https) with SSL, then potentially 80% of Chrome Browser users said they would leave your business website.

This is precisely why any business that owns a website should start taking the steps to change from HTTP to HTTPS. While you may not notice a significant impact today, businesses that don’t take care to protect visitors’ information will most certainly see significant issues, experience unwanted attention from hackers and spam, and ultimately will dilute customer trust.

How to make your website more secure

Are you ready to protect your site’s visitors from data theft & to stop that red ‘not secure’ warning from impacting every Chrome Browser user in the process? Let Xposure CMD help you secure your website and reduce the chances of getting hacked.

Brett Salisbury, Xposure CMD

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Brett has served small businesses, driving growth and profits for his clients, for nearly 20 years.


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